One of the Strongest Triggers for a Brand Ending a Sponsorship

question 25

Multiple Choice

One of the strongest triggers for a brand ending a sponsorship is dissatisfaction with the results.In most cases,however,dissatisfaction is not the real problem.Instead,it is

• A)unclear expectations of the relationship
• B)sports properties not fulfilling sponsorship obligations
• C)inadequate budgets to activate sponsorships
• D)changes in the strategic focus of sponsoring brands