Which Term Refers to the Use of an Incentive or Something

question 23

Multiple Choice

Which term refers to the use of an incentive or something of value to influence a target audience to respond in a desired way?

• A)interactive marketing
• B)direct response marketing
• C)sales promotion
• D)permission marketing

---

Definitions:

Consistently Use Condoms

refers to the regular and correct use of condoms during sexual activity to reduce the risk of sexually transmitted infections and pregnancy.

Vaginal-Penile Intercourse

Sexual activity involving the insertion of the penis into the vagina.

Topical Microbicides

Substances applied to the skin or mucous membranes with the intention to prevent sexually transmitted infections by killing pathogens or blocking their entry into the body.

Microbicidal Gel

A product applied to mucosal surfaces with the intent to kill or reduce the transmission of pathogens, including sexually transmitted infections.