Examlex
What are the advantages and disadvantages of using direct mail to reach a sports brand audience?
Self-Referent Encoding
is the process of relating new information to oneself, enhancing memory and recall of the information.
Memory Codes
These are systems of symbols or sequences that are used for representing information in the memory.
Stimulus
An external event or factor that elicits a response from a biological organism.
Visual Images
Mental representations of physical objects or scenes that are not currently being perceived by the senses.
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