Selection of the Appropriate Media Channels Depends on the Following

question 86

Multiple Choice

Selection of the appropriate media channels depends on the following criteria except

• A)position of the brand relative to the competition
• B)message strategy used to create the message
• C)communication channels used by the target audience
• D)IMC objectives being pursued (communication or behavioral)

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Definitions:

Country's Borders

The geographical boundaries that separate one nation from another.

Emotional Balance

A state of being where an individual is able to manage their emotions and react to situations in a calm, rational manner.

Decisions

Choices made after considering various possibilities to achieve a specific goal or resolve a problem.

Childhood Experience

Events and interactions during early years of life that significantly influence an individual's development and personality.