For B2B Marketers Serving the Sports Industry,advertising in ________ Can

question 20

Multiple Choice

For B2B marketers serving the sports industry,advertising in ________ can be an effective channel for reaching decision makers.

• A)consumer magazines
• B)radio
• C)newspapers
• D)trade magazines

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Definitions:

Scholarly Credibility

The level of trustworthiness and academic integrity associated with sources or authors, often gauged through peer review processes or publication prestige.

Author's Credentials

The qualifications, experience, or background that make an author or researcher credible and authoritative in their field.

Publication City

The city where a book, journal, or another type of publication is officially published or produced.

Boolean Operators

Terms such as AND, OR, and NOT that allow one to fine-tune a database search.