The Advantages of Public Relations Include the Following Except That

question 49

Multiple Choice

The advantages of public relations include the following except that it

• A)is seen as credible
• B)enables control over message placement
• C)can be used to enhance a brand's image
• D)has lower costs than advertising

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Definitions:

Consumer Surplus

Consumer surplus refers to the difference between what consumers are willing to pay for a good or service and what they actually pay.

Producer Surplus

The difference between what producers are willing to accept for a product versus what they actually receive, usually seen as a measure of producer welfare.

Export Sector

The part of a country's economy that is involved in producing goods and services for sale in foreign markets.

Comparative Advantage

The ability of an individual or group to produce a good or service at a lower opportunity cost than others, leading to potential trade benefits.