Kathryn Knows It Is Important to Build a Long-Term Relationship

question 76

Multiple Choice

Kathryn knows it is important to build a long-term relationship with Mr.Knotts because he has the resources to upgrade his season ticket to a high-level sponsorship.In terms of personal selling,the most important step to build this relationship is the

• A)follow-up
• B)pre-call planning
• C)closing
• D)sales presentation

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Definitions:

Weber's Concept

A set of theories proposed by sociologist Max Weber, focusing on the process of rationalization, bureaucracy, the Protestant Ethic, and the spirit of capitalism.

Charisma

A compelling attractiveness or charm that can inspire devotion in others, often associated with leadership qualities.

New Religious Movements

A term used to describe religious, spiritual, or ethical communities or groups that have emerged relatively recently and differ from established religious traditions.

Tylor

Refers to Edward Burnett Tylor, a 19th-century anthropologist known for his pioneering work in cultural anthropology and the concept of animism.