Advantages of Using Social Networking Websites for Sports Brands Include

question 28

Multiple Choice

Advantages of using social networking websites for sports brands include the following except

• A)costs are low compared to mass media time and space
• B)consumers can spread the word on behalf of the sports brand
• C)brands have various metrics to measure their success
• D)consumers can interact with the brand

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Definitions:

Bridging

A conflict resolution technique that involves finding a new option or idea that all parties can agree with, thereby bridging their differences.

Invent

To create or design something that has not existed before; to innovate.

Assessing Interests

The process of understanding the underlying needs, desires, and motivations behind parties' positions in a negotiation or conflict.

Relational Issues

Problems arising within interpersonal relationships that affect the dynamics between individuals.