Marketers Have Two Options When Attempting to Add Value

question 69

Multiple Choice

Marketers have two options when attempting to add value:

• A)reduce prices or reduce sacrifices
• B)increase benefits or reduce prices
• C)increase benefits or reduce sacrifices required
• D)increase benefits or reduce sacrifices

---

Definitions:

Grandiose Narcissism

A personality trait characterized by an inflated sense of self-importance, a deep need for admiration, and a lack of empathy for others.

Implicit Self-Esteem

A type of self-esteem that operates at an unconscious level, influencing judgments and behaviors without explicit awareness.

Explicit Self-Esteem

A conscious and reflective sense of personal worth or value.

Self-Control

The power to oversee one’s affective responses, mental activities, and actions in the presence of enticements and spontaneous inclinations.