Marketing Contributes to an Organization in the Following Ways Except

question 24

Multiple Choice

Marketing contributes to an organization in the following ways except

• A)being a catalyst for creating customer value
• B)building and maintaining relationships with various stakeholders
• C)providing input about customer service to operations
• D)linking the firm with the external environment

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Definitions:

Work-For-Hire Agreement

A contract where an employer owns the rights to the intellectual property created by an employee or contractor specifically for that employer during the course of employment or commission.

American Arbitration Association

A non-profit organization offering alternative dispute resolution services, including arbitration and mediation, to individuals and organizations.

Mediator

The third party in mediation whose job is to convince the contending parties to adjust or settle their dispute.