Tactics Include All of the Following Except

question 41

Multiple Choice

Tactics include all of the following except

• A)decisions made in relation to the marketing mix elements
• B)managerial decisions that affect the organization as a whole
• C)short-term decisions
• D)decisions made in support of an organization's strategies

---

Definitions:

Contribution Margin

The amount of revenue from sales that exceeds the variable costs associated with producing a product or service.

Production Constraint

Limitations or restrictions in the production process that prevent a company from reaching its full production potential.

Cost-Benefit Trade-Off

The balance between the advantages and disadvantages (in terms of cost) of a decision or project, to evaluate its feasibility or value.

Economic Value

The worth of a good or service as determined by the market or the perceived benefit it provides compared to the cost of its production.