Platform of the 5 P's Framework Refers to the Bundle

question 46

Multiple Choice

Platform of the 5 P's framework refers to the bundle of benefits developed for customers and includes the following except

• A)brand relationships
• B)product
• C)promotions
• D)distribution

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Definitions:

Concentrated Industry

An industry characterized by a small number of large firms that have a significant market share, leading to reduced competition.

Herfindahl-Hirschman Index

A measure used to assess the level of competition within an industry, calculated by squaring the market share of each firm competing in the market and then summing the resulting numbers.

Industry Y

This term is not specific; however, it typically refers to a hypothetical or specific sector within the economy during discussions or analyses.

Concentration Ratio

A metric used to assess the degree of market concentration by measuring the market share of the largest firms within an industry.