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Firms in stable industries are advised to keep debt levels very low so that shareholders, rather than creditors, receive the benefits of steady cash flows.
Firms in a stable industry are more apt to use financial leverage (greater proportionate debt) to amplify their earnings per common share.
Fixed Costs
Business expenses that remain constant regardless of the level of production or business activity, such as rent, salaries, and loan payments.
Cross Elasticity
A measure of how the demand for one good responds to a change in the price of another good.
Normal Good
A good for which demand increases as the income of consumers increases, and falls when consumer income decreases.
Quantity Demanded
The total amount of a good or service that consumers are willing and able to purchase at a given price in a specified time period.
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