Examlex
The all-embracing code of ethical conduct is called the
Sales Promotion
Short-term incentives or activities aimed at encouraging the purchase or sale of a product or service.
Direct Marketing
A form of advertising where businesses communicate directly with customers through various media.
Promotional Mix
The combination of different marketing approaches, including advertising, sales promotion, personal selling, public relations, and direct marketing, used to achieve business goals.
Nonpaid Marketing
Strategies to promote a business or product without direct financial expenditure, relying on word-of-mouth, organic social media presence, etc.
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