Which of the Following Statements Should a Marketing Executive Consider

question 7

Multiple Choice

Which of the following statements should a marketing executive consider before deciding to invest in Facebook advertising?

• A) The rate of change in social media is astounding.
• B) Facebook's growth is forecasted to slow by nearly half in 2013.
• C) Inactives decreased from 44 percent in 2007 to only 18 percent in 2009.
• D) Though GM pulled its ads from Facebook, Ford and Coca-Cola announced plans to intensify their social media marketing.
• E) All of the above

Recognize the implications of investment decisions on financial performance indicators.

Understand the principles of performance evaluation and the role of controllable versus non-controllable factors.

Differentiate between intrinsic and extrinsic rewards and understand their impact on motivation.

Understand the expectancy theory of motivation and its components.

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Definitions:

Organizational Culture

The shared values, beliefs, and practices that characterize an organization and influence its behavior.

Hindrance

An obstacle or barrier that impedes progress or achievement.

Cultural Obstacles

Barriers that arise from differing cultural norms and values, potentially hindering communication, understanding, and collaboration.

Employee Demographics

Statistical data relating to the characteristics of workers in an organization, such as age, gender, education level, and ethnicity.