What Kind of Pricing Objective Did LivingSocial Have in Selling

question 5

Multiple Choice

What kind of pricing objective did LivingSocial have in selling something worth $20 for $10?

• A) maximum profit
• B) a satisfactory profit
• C) a targeted return on investment
• D) market share
• E) promotional pricing

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Definitions:

Oedipus Complex

According to Freud, a boy’s sexual desires toward his mother and feelings of jealousy and hatred for the rival father.

Identification

The process by which, according to Freud, children incorporate their parents’ values into their developing superegos.

Masculine Gender Identity

An individual's self-identification with culturally associated masculine traits, roles, or attributes, often informed by societal norms and personal identity.

Neo-Freudian Theory

A set of psychoanalytic theories that extend from but modify Sigmund Freud's original ideas, often placing more emphasis on social environment and cultural factors.