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The Term "Roll-Up" Refers To

question 61

Multiple Choice

The term "roll-up" refers to:


Definitions:

Peripheral Cue

A type of stimulus in persuasion that influences a person's attitude or behavior through indirect or secondary features, rather than the central message itself.

Central Route

A method of persuasion that involves deep processing of information, focusing on the arguments and content to change attitudes.

Peripheral Route

A method of persuasion that relies on superficial cues rather than the merit of the argument itself, often found in the Elaboration Likelihood Model of persuasion.

Sleeper Effect

A delayed increase in the persuasive impact of a message, where its influence grows stronger with time after its initial presentation.

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