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If Kahneman and Tversky are correct about "mental accounts", household budgeting
CEO
The highest executive position in an organization, tasked with making overarching decisions and leading the company's strategy.
Middle Managers
Individuals who manage other managers or teams within an organization and are responsible for implementing the organization's strategies and policies.
External Monitoring
The process of observing and analyzing external factors or influences that could impact an organization's performance or strategies.
Competitive Strategy
A long-term action plan that a company devises to gain a competitive advantage over its rivals.
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