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You recently took the car to the mechanic to fix its engine. The mechanic had quoted you a total price for the work of $1000, and you had decided to go ahead with the work. Nevertheless, when you go to pick up the car he tells you that in order to complete the job he needs to buy another part adding about $200 extra to the cost of fixing the car. According to the cost-benefit rule you should pay the extra money to finish the job only if the benefits of using the car are greater or equal to
Green Marketers
Marketers who focus on promoting products or brands that are perceived to be environmentally friendly or sustainable.
Package Sizes
The various dimensions and volumes in which products are packaged and sold, affecting consumer choice and usage.
Weber's Law
A principle in psychology that states the smallest change in a stimulus that can be detected is a constant proportion of the stimulus level.
Guerilla Marketing
An unconventional marketing strategy intended to get maximum results from minimal resources by creating engaging, surprising interactions.
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