When a Mary Kay Identifies and Focuses on the Younger

question 9

Multiple Choice

When a Mary Kay identifies and focuses on the younger age of its largely female clientele,their unlimited earning power,their preferences for certain product lines,and the like,it is looking at __________.

• A) segmentation descriptors
• B) target market variables
• C) evoked sets
• D) consideration sets
• E) optimizers

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Definitions:

Predictive Validity

The extent to which a score on a scale or test predicts scores on some criterion measure.

Predictive Validity

The extent to which a score on a scale or test predicts future behavior or outcomes.

IQ Scores

A measure of a person's intellectual abilities in relation to the average performance of individuals in the same age group.

Job Performance

The degree to which an employee executes their job duties and responsibilities efficiently and effectively.