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In the long run, a monopolistically competitive firm acting according to the Chamberlin model
Brand Symbol
A logo, mark, or image associated with a brand that identifies and differentiates it from others.
Brand Image
The perception of a brand by the consumers, shaped by branding efforts, experiences with the product or service, and the influence of social media, advertising, and word-of-mouth.
Brand Associations
The qualities, attributes, and experiences that consumers connect with a brand in their minds.
Brand Revitalization
The process of bringing new life to an existing brand through strategies aimed at improving its image, relevance, and competitiveness in the market.
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