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Antigens
Customer Needs
The recognized wants or requirements that a customer expects to be fulfilled by a product or service.
S.A.V.E. Framework
An acronym standing for Solution, Access, Value, and Education, used as a marketing framework to focus on customer needs and solutions rather than products.
Product Features
Specific characteristics or attributes of a product that are intended to enhance its desirability and distinguish it from competitors.
4 Ps
Represents the Marketing Mix: Product, Price, Promotion, and Place, used to market goods and services effectively.
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