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Myopia Generally Occurs When the

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Myopia generally occurs when the


Definitions:

Advertising Firms

Companies specializing in creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients.

Planning Phase

The planning phase involves the initial stages of a project or strategic plan where goals are defined, strategies are developed, and tasks are allocated.

IMC Program

Integrated Marketing Communications program, a strategic approach to planning and executing all aspects of marketing communication consistently across multiple platforms.

Set the Budget

The process of determining the amount of money allocated for a specific purpose or project over a set period.

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