If the Lap Dance Had Only Been Intended to Titillate

question 5

Multiple Choice

If the lap dance had only been intended to titillate rather than market the Boston Blazers,what was social media's role?

• A) YouTube made it possible for an isolated event to go viral.
• B) Facebook allowed the CEP to initiate a crisis communication strategy.
• C) It provided visibility that would cost the team very little in free advertising.
• D) Social media provided a two-way, real-time channel of communication between the team, its fans, and potential fans.
• E) all of the above

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Definitions:

Drive-Reduction Principle

A theory in psychology that posits motivation arises from the desire to reduce an uncomfortable state of tension caused by unmet needs.

YouTube Celebrity

An individual who has gained a significant following and fame through creating content on the YouTube platform.

Secondary Drive

A learned or acquired drive that has an indirect association with physiological needs, such as the desire for money.

Optimal Level

The most favorable point, degree, or amount of something for a specific purpose, which maximizes efficiency or outcomes.