Which Statement Is True About Advertising

question 37

Multiple Choice

Which statement is true about advertising?

• A)If you are a tomato grower you will make more profit by advertising widely.
• B)If John Kenneth Galbraith's "revised sequence" is correct, advertising is a waste of money.
• C)It is best to spend advertising money on the products with the lowest quality and lowest consumer demand.
• D)Advertising is most useful if it is spent on new products of good quality.

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Definitions:

Behavior Modification

A therapeutic approach that seeks to change or modify problematic behaviors through the application of learning principles.

Reinforcing Desired Behaviors

The process of encouraging and strengthening specific behaviors through positive outcomes or rewards.

Withholding Reinforcement

A behavioral modification technique where positive reinforcement is intentionally not provided to reduce or eliminate undesired behaviors.

Token Economy

A behavioral intervention that involves rewarding targeted behaviors with tokens, which can later be exchanged for privileges or items.