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Joe is self-employed in a store that has a rental value of $500 a month which he pays, but he can vacate the building without giving notice. His other expenses are $100 a month for maintenance. He makes $25,000 a year on net sales (total revenue minus the wholesale cost of the product) . If he quit his job and worked the same number of hours elsewhere at a job he liked equally well, he estimates that he could make $20,000 a year. No one else can be hired to work in the store. Suppose that Joe had a long term lease which requires him to pay the rent even if he doesn't operate the store. What should Joe do?
Unwanted Response
A behavior or reaction that is not desired or intended in a particular context or situation.
Mowrer's Two-Factor Theory
A theory that combines both classical and operant conditioning to explain the development and maintenance of phobias.
Punishment
A consequence that decreases the likelihood of a behavior being repeated by applying an undesirable stimulus or removing a desirable one.
Matching Law
A principle that states the proportion of responses allocated to a particular option matches the proportion of reinforcements obtained from that option.
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