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In this chapter we are told that people's tastes not only can differ but must differ. This is because
Cost Structure
The mix of fixed and variable cost used by a firm.
Financial Leverage
Utilizing borrowed funds to amplify the prospective gains of an investment.
Operating Leverage
The degree to which a company uses fixed operating costs, affecting its earnings before interest and taxes (EBIT) with changes in sales.
Breakeven Point
The financial position at which total costs equal total revenues, indicating that there is no net loss or gain.
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