The Extensive Sunk Costs of Heavily Advertised Products Suggest a Reason

question 32

Multiple Choice

The extensive sunk costs of heavily advertised products suggest a reason for believing that those products will

• A)turn out to have higher quality than unadvertised products.
• B)turn out to have lower quality than unadvertised products.
• C)cause consumers to question their intrinsic value.
• D)be hard to sell to the consumer without heavy persuasion.