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An Engel curve
Differential Costs
The difference in total cost that will result from selecting one choice over another.
Sunk Costs
Sunk costs refer to money already spent and permanently lost, which cannot be recovered and should not influence future financial decisions.
Opportunity Costs
A rephrased definition: The potential gains or benefits that are lost when choosing one alternative over another in decision-making.
Gross Margin
The difference between sales revenue and the cost of goods sold, expressed as a percentage of sales revenue.
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