How Could Nestlé Have Better Anticipated Its Mistake with Social

question 9

Multiple Choice

How could Nestlé have better anticipated its mistake with social media in triggering a more widespread boycott?

• A) By not responding to boycott proponents on Facebook and the like.
• B) By better training its Facebook monitor.
• C) Users of social media tend to be opinionated and so a proper response can be anticipated.
• D) By censoring its social media presence.
• E) all of the above