Why Does Ritzer Use the Term "McDonaldization" as the Metaphor

question 124

Essay

Why does Ritzer use the term "McDonaldization" as the metaphor for the thesis he is presenting? What is it about this fast-food restaurant chain that so dramatically illustrates trends in global society? How does McDonald's use the concepts of rationalization that Ritzer outlines?

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Definitions:

Benefits

Advantages or positive outcomes that arise from a particular action, policy, product, or service, often considered in decision-making processes.

Solicited Proposal

A proposal submitted in response to a request from a potential client or as part of a competitive bidding process.

Unsolicited Proposal

A proposal offered or submitted without a direct request, often aiming to pitch new ideas or solutions to potential clients or organizations.

Formal Report

A detailed document that presents information based on thorough research and analysis, often structured with specific sections like abstract, introduction, methodology, results, and conclusions.