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Why Does Ritzer Use the Term "McDonaldization" as the Metaphor

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Essay

Why does Ritzer use the term "McDonaldization" as the metaphor for the thesis he is presenting? What is it about this fast-food restaurant chain that so dramatically illustrates trends in global society? How does McDonald's use the concepts of rationalization that Ritzer outlines?


Definitions:

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The process by which the urinary bladder matures and gains full functionality, important for controlling urine excretion.

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Equipment designed to absorb impact or provide cushioning to protect parts of the body during physical activities or from accidental falls.

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