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Jim Bingham Is Considering Starting a Small Catering Business

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Essay

Jim Bingham is considering starting a small catering business. He would need to purchase a delivery van and equipment costing $125,000 to operate the business and another $60,000 for inventories and other working capital needs. Rent for the building to be used by the business will be $35,000 per year. Jim's marketing studies indicate that the annual cash inflow from the business will amount to $120,000. In addition to the building rent, annual cash outflow for operating costs will amount to $40,000. Jim wants to operate the catering business for only six years. He estimates that the equipment could be sold at that time for 4% of its original cost. Jim uses a 16% discount rate. (Ignore income taxes in this problem.)

Required:

Would you advise Jim to make this investment? Use Net Present Value and Profitability analysis to support your decision.

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Definitions:

Sea Levels

The average height of the ocean's surface between high and low tide, used as a standard in measuring land elevation and ocean depths.

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Situations where the allocation of goods and services by a free market is not efficient, often leading to a net social welfare loss.

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Laws and rules designed to protect the environment that set limits on pollution, require permits for certain activities, and impose penalties for violations.

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Groups that seek to influence governmental or organizational decisions in favor of their specific concerns or objectives.

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