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(Appendix 12A)Marvel Company Estimates That the Following Costs and Activity

question 73

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(Appendix 12A) Marvel Company estimates that the following costs and activity would be associated with the manufacture and sale of one unit of product Y:

 Number of Units Sold Annually 20,000 Required Investment $400,000 Unit Product Cost $25 Selling, General, and Administrative $130,000 Expenses \begin{array}{lccc}\text { Number of Units Sold Annually } & 20,000 \\\text { Required Investment } & \$ 400,000 \\\text { Unit Product Cost } & \$ 25 \\\text { Selling, General, and Administrative } & \$ 130,000\\\text { Expenses }\\\end{array}
If the company uses the absorption costing approach to cost-plus pricing and desires a 15% rate of return on investment (ROI) ,what would be the required markup on absorption cost for product Y?

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Definitions:

Elastic

Describes a situation where the demand or supply for a product or service significantly changes in response to price changes.

Marginal Revenue

The supplementary earnings obtained by selling an extra unit of a product or service.

Prices

The charge for acquiring a specific good or service.

Marginal Revenue

The revenue boost a firm experiences from the sale of an additional unit of a product or service.

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