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(Appendix 12A)iBurst Technology Is Developing a High-Speed Modem to Connect

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(Appendix 12A)iBurst Technology is developing a high-speed modem to connect notebook computers with iSun's satellite-based data network.The cross-functional team in charge of the project has assembled the following information:

 Expected market price $150 Required return on sales 20% Product life 3 years  Currently feasible cost $50,000,000 Expeoted average annual sales 100,000\begin{array}{ l r l } \text { Expected market price } & \$ 150 \\\text { Required return on sales } & 20 \% \\\text { Product life } & 3 \text { years } \\\text { Currently feasible cost } & \$ 50,000,000 \\\text { Expeoted average annual sales } & 100,000\end{array}

Required:

a) Given the above information calculate the cost reduction target.
b) If the cross-functional team believes the cost of the modem cannot be reduced by any more than 18%, is this a feasible product for iBurst Technology? Why or why not?
c) Whether the cost reduction target is feasible or not, what can the cross-functional team do to further reduce cost?

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Definitions:

Total Revenue

The entire amount of income generated by the sale of goods or services by a company before any expenses are deducted.

Fixed Costs

Costs that do not vary with the level of production or sales, such as rent, salaries, and insurance premiums.

Variable Costs

Costs that change in proportion to the level of goods or services that a business produces.

Profit

The financial gain realized when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes involved in sustaining the activity.

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