Examlex
Since the sales figure is neutral in the return on investment (ROI)formula,ROI = Margin x Turnover,a change in total sales will NOT affect ROI.
Contingency
A future event or circumstance that is possible but cannot be predicted with certainty, often used in psychology to describe the relationship between behavior and its consequences.
DRO
Differential Reinforcement of Other behavior, a technique used in behavioral therapy to encourage the occurrence of desired behaviors by only rewarding behaviors other than the undesirable one.
Variable-Ratio
A reinforcement pattern in which a reaction is rewarded following a random number of responses, resulting in consistent and elevated rates of response.
Fixed-Ratio
A reinforcement schedule where a response is reinforced only after a specified number of responses have occurred.
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