Target Shoppers Can Enroll in the Take Charge of Education®

question 91

Multiple Choice

Target shoppers can enroll in the Take Charge of Education® program so that Target will donate 1 percent of purchases made with a consumer's REDcard,a Target credit card.The more money customers spend,the larger the donation to the consumer's school of choice.By instituting the Take Charge of Education® program to help local schools,Target has shown a _____ orientation.

• A) societal marketing
• B) supplier
• C) sales
• D) production
• E) philanthropic

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Definitions:

Operant Conditioning

A form of learning in which voluntary responses come to be controlled by their consequences.

Rewards And Punishment

a behavioral principle that posits behavior can be modified by the consequences it produces, with rewards increasing and punishments decreasing the likelihood of a behavior.

Gender Roles

Cultural expectations about what is appropriate behavior for each gender.

Socialization

The acquisition of the norms and roles expected of people in a particular society.