A Local Grocer Recently Began Grouping Its Customers into Specific

question 142

True/False

A local grocer recently began grouping its customers into specific groups based on what they bought and when they shopped.The grocer then began to schedule shipments of specific items based on these customer segments and to offer different promotions to different shopper groups.This is an example of CRM.

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Definitions:

Kübler-Ross

Refers to a model, originally described by Elisabeth Kübler-Ross, outlining the five stages of grief people go through when facing terminal illness or significant loss.

Bereavement

The state of sorrow over the death or departure of a loved one, often involving a period of mourning and adjustment.

Adaptive Coping Skill

Strategies or behaviors that are utilized to manage internal or external demands in a positive and constructive manner, especially in the face of stress or adversity.

Planning

The process of making plans for something, often involving setting goals and determining the steps to achieve them.