Firms with a _____ Orientation Focus on the Internal Capabilities

question 138

Multiple Choice

Firms with a _____ orientation focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace.

• A) sales
• B) production
• C) market
• D) customer
• E) customer-benefit

---

Definitions:

Importance Weights

Quantitative values assigned to different factors or criteria to reflect their relative significance in an evaluation or decision-making process.

Attributes

Characteristics or features of a product or service that are considered when evaluating or making a choice.

Descriptive Norm

A perception of what is commonly done in specific situations, which influences individuals' behavior in social contexts.

Affiliation Goal

The motivation to build relationships or be connected with others.