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The Ritz-Carlton has Service Values that guide employees in providing its Gold Standard service.One of the service values states,"I own and immediately resolve guest problems." The Ritz-Carlton management uses _____ to provide customer service.
Multicultural Marketing
Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races.
Marketing Mix
A set of controllable, tactical marketing tools—product, price, place, and promotion—that a company uses to produce a desired response from its target market.
Social Action
Activities taken by individuals or groups to create, change, or maintain societal norms and values.
"We Accept" Campaign
A marketing campaign focusing on inclusivity, typically highlighting a brand's acceptance and support of diverse customer groups.
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