Marketers Play the Customer Service Card,and Therefore Argue That,since Their

question 61

Multiple Choice

Marketers play the customer service card,and therefore argue that,since their customers are satisfied,the outcome justifies the methods used to achieve it,no matter how misleading the messages or how unnecessary the product sold.This argument represents a ______ view of ethics.

• A)utilitarianism
• B)universal ethics
• C)descriptive
• D)normative

Understand the concept of archival research and how it is conducted.

Recognize the importance of reliability and validity in observational studies.

Understand the methodological issues related to observational studies such as reactivity and observer bias.

Comprehend the role of case studies in psychological research and their potential applications.

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Definitions:

Garnishment Process

A legal procedure by which a creditor can collect what a debtor owes by requiring a third party to turn over the debtor's wages or property.

Limitations

Restrictions or time limits within which legal action must be initiated or rights enforced to prevent stale claims.

Counterclaim

A claim made by a defendant in opposition to, or as a retaliation against, the plaintiff's claim in a lawsuit.

Costs(Awarded)

Expenses that a court orders one party to pay another, often as part of the judgment in a legal case.