Marketers Play the Customer Service Card,and Therefore Argue That,since Their

question 61

Multiple Choice

Marketers play the customer service card,and therefore argue that,since their customers are satisfied,the outcome justifies the methods used to achieve it,no matter how misleading the messages or how unnecessary the product sold.This argument represents a ______ view of ethics.

• A)utilitarianism
• B)universal ethics
• C)descriptive
• D)normative

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Definitions:

Foreign Competition

The presence of competing products or services from other countries in a domestic market, which can influence local industries' performance.

Emerging Industries

Sectors that are in their initial stage of development, often characterized by high innovation and growth potential.

Production Chain

A series of steps involved in producing a product, from raw material extraction to the final goods being made available to consumers.

Services

Economic activities that provide intangible benefits or goods, such as healthcare, education, and entertainment.