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The Portfolio Matrix Is a Tool for Allocating Resources Among

question 145

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The portfolio matrix is a tool for allocating resources among products or strategic business units on the basis of relative market share and degree of innovation.


Definitions:

HEXACO Model

A personality model that expands upon the traditional Big Five traits by including a sixth dimension: Honesty-Humility, alongside Emotionality, eXtraversion, Agreeableness, Conscientiousness, and Openness to experience.

Personality Factors

Fundamental traits or dimensions that constitute an individual's personality, often identified through factor analysis in personality psychology.

Needs-Hierarchy Theory

A psychological theory proposed by Abraham Maslow that categorizes human needs into five hierarchical levels, from basic physiological needs to self-actualization.

Gratified

Having given pleasure or satisfaction; in psychological terms, it often relates to the fulfillment of a desire or need.

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