All of the Following Are Elements of the Marketing Plan

question 36

Multiple Choice

All of the following are elements of the marketing plan EXCEPT:

• A) the business mission statement
• B) situation analysis
• C) the target market strategy
• D) the marketing mix
• E) portfolio analysis

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Definitions:

Double approach-avoidance

A psychological conflict that involves being torn between two goals, each possessing both appealing and negative aspects.

Control

The power to influence or direct people's behavior or the course of events.

Stress

A physical, mental, or emotional factor that causes bodily or mental tension.

Approach-avoidance Conflict

A psychological struggle or dilemma when a goal has both attractive and unattractive aspects, leading to ambivalence.