DeFeet International DeFeet International Started as a Cyclist Sock Company. the Founder

question 23

Multiple Choice

DeFeet International
DeFeet International started as a cyclist sock company. The founder, Shane Cooper, said that the existing socks for cyclists were just not of great quality, so he made socks for his cycling team by knitting them inside out. The socks were of special materials aimed at giving the cyclist the most comfortable fit. These socks were not the traditional white socks but were bright, bold, and flashy colored socks with cool graphics. These high-tech socks were priced around $10 a pair. Their Web site says "DeFeet Is Made for Driven Soles." Soon, cycling elites like Lance Armstrong and Greg LeMond were sporting the DeFeet brand. The company branched into running, hiking, and snow gear. Products include socks, armskins, calfskins, boxer briefs, gloves, and shirts for the serious athlete. DeFeet has a custom department where socks, armskins, and gloves can be personalized with any motif, including sponsor types of logos like Michelin, Pabst Blue Ribbon, or BP. Even kids can enjoy DeFeet's high-quality socks. DeFeet's products can be found in retailers across the world--in more than 20 countries like Israel, Australia, Belgium, and the United States. More than two dozen online retailers also carry DeFeet products.
-Refer to DeFeet International.DeFeet's _____ includes advertising,public relations,sales promotion,and personal selling.

• A) product
• B) place
• C) price
• D) promotion
• E) position

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Definitions:

Micro-Subjective Level

This refers to individual and personal perspectives and experiences within sociological or psychological research.

George Ritzer

An American sociologist known for his work on consumerism, globalization, and the concept of McDonaldization, which describes the process by which the principles of the fast food industry dominate sectors of society.

Objective-Subjective Continuum

Refers to the range between objectively measurable facts and subjective perceptions or experiences, relevant in research and theory across disciplines.

World Systems

A sociological perspective that analyzes societies in terms of their position within global economic and political systems.