Delta Faucet Company Masco Is the Name of a Well-Recognized Company in the Company

question 27

Multiple Choice

Delta Faucet Company
Masco is the name of a well-recognized company in the construction industry. It produces cabinetry, furniture, lighting, and plumbing fixtures for the upper-end homeowner and builder. One of the divisions of Masco is the Delta Faucet Company, which is the leader in the faucet industry. Delta was founded in 1955. Over the decades, it has developed a legacy based on well-crafted, high-quality products. Since the 1970s, Delta has focused its energies on building loyalty with the builder marketplace. Research in 2002 showed that while builders respected the Delta faucet for its quality, durability, and dependability, household consumers were not enamored with Delta products. Due to the number of new magazines and television programs devoted to home style, homeowners wanted faucets that were chic and stylish. This was not the image of the Delta faucet. To change its image, Delta began a marketing program in which it committed itself to developing new products to appeal to homeowners. It adopted a new slogan--"Beautifully Engineered."
-Refer to Delta Faucet Company.Delta would most likely have gathered the information about how homeowners perceive its products through the use of a(n) :

• A) break-even analysis
• B) correlation analysis
• C) sales potential assessment
• D) situation analysis
• E) economic forecast

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Definitions:

Social Circumstances

The environmental, economic, social, and cultural factors that influence an individual's life and behavior.

Political Circumstances

The context of current political environment and events that influence societies and individuals.

Growth Needs

Psychological needs that drive personal development, self-improvement, and the realization of one's full potential.

Being Needs

The higher-level needs in Maslow's hierarchy, involving the desire for self-fulfillment, personal growth, and self-actualization.