Which of the Following Is a Type of Strategic Alternative

question 60

Multiple Choice

Which of the following is a type of strategic alternative that tries to increase market share among existing customers?

• A) Vertical integration
• B) Product penetration
• C) Divestment
• D) Horizontal integration
• E) Market penetration

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Definitions:

Positioning Statement

A brief description that explains how a brand or product differentiates itself from its competitors and fits into a specific market.

Share Of Voice

The measure of the market your brand owns compared to your competitors, often used in advertising to represent the percentage of media spend or coverage.

Competitive Parity Method

A marketing budgeting strategy where a company's promotional spending is set to match competitors' outlays, aiming to prevent market share loss.

Competitive Social Media Analysis

The process of assessing the social media presence and strategies of competitors to identify strengths, weaknesses, opportunities, and threats.