The Company That Manufactures Molson Beer,which Is Typically Consumed by Males,launched

question 88

Multiple Choice

The company that manufactures Molson beer,which is typically consumed by males,launched an alcoholic lemonade beverage to attract more females.This launch of a new product to attract a new market for Molson's products is an illustration of a _____ strategy.

• A) market development
• B) market penetration
• C) product penetration
• D) product development
• E) diversification

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