A Business Unit That Usually Generates More Than It Needs

question 4

Multiple Choice

A business unit that usually generates more than it needs to maintain its market share is called a(n) _____ in the portfolio matrix.

• A) star
• B) cash cow
• C) problem child
• D) dog
• E) independent

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Definitions:

Relative Frequency Histogram

A type of histogram that displays the relative frequencies, which are the proportions or percentages, of data points in consecutive intervals.

Class Interval

A range of values within which data points in a dataset are grouped for the purposes of frequency distribution.

Frequency Distribution

A summary of how often each value in a set of data occurs.

Relative Frequency Distributions

Statistical tools used to describe the number of times a particular value occurs in relation to the total number of values.