Which of the Following Represents a Business Unit That Shows

question 13

Multiple Choice

Which of the following represents a business unit that shows rapid growth but poor profit margins?

• A) Star
• B) Cash cow
• C) Problem child
• D) Loss leader
• E) Dog

---

Definitions:

Relationship Selling

A sales approach that involves building and maintaining customer trust over a long period of time.

Sales Quotas

Targets set for salespeople or departments to achieve in a specified timeframe to measure performance.

Periodic

Occurring or appearing at regular intervals or cycles.

Technical Specialists

Sales representatives who contribute expertise in the form of product demonstrations and trials, offer recommendations for equipment and setup of machinery, and provide systems integration support.